One of the best parts of my job is interacting with shop owners. I get to meet many of them at our bi-annual trade show, TNNA, But I also have been fortunate enough to attend several industry small business conferences. I love my time there! I enjoy getting to know many of the attendees and it’s a great chance to brainstorm ideas for their stores, especially ideas for events.
Events are always fun! They can be planned around books signings, designer appearances and trunk shows and yarn tastings. I love hearing about the creative ways that many shop owners expand on our yarn tasting kits.
Our yarn tasting kits include mini skeins of five yarns, a door prize, a knitting/crochet related game to play, as well as information sheets and free pattern suggestions. I love to hear how they build on this kit and make it their own. Often wine and food tastings are incorporated. I heard of one shop having the yarn tasting at a new local soup restaurant where both soups and yarns were sampled. And another where there was a sampling of teas, cookies and yarn!
Many shops now plan retreats at locations away from their stores. Who doesn’t need some time to get away and have a change of scenery?! At these getaways a yarn tasting may be the opening event to the retreat or maybe part of their welcome goodie bag.
Have you ever attended a yarn tasting? I would love to hear about your experience. Do you have an idea for a store event that you would enjoy?